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  • About RCA
  • The RCA Brand
  • The RCA History
  • Nipper & Chipper

# For over 90 years, the RCA brand has been there for countless moments in family rooms across America. Through it all, families have come to expect exceptional performance, quality, innovation and value from RCA.

Today, the RCA brand symbolizes American ingenuity worldwide. Its iconic name can be found on flat-panel and 4K televisions, tablets, smartphones, home appliances, and many other extraordinary products. From our biggest public moments to the smaller, more personal ones, RCA has been a part of our lives and will continue to be today, tomorrow and well into the future.

RCA has always been a solid choice for consumer electronics products, from the first radio sets that swept the country in the early 1920’s to today’s dependable and affordable digital home entertainment products.

# RCA is an icon of American innovation. We popularized the radio in the 1920s, developed television in the 1930s, created color TV standards in the 1950s, and became a computer innovator in the 1960s. Today, the RCA brand is working to attract a new generation of families to RCA—establishing the brand as a clear choice for electronics. We create emotional connections with products that have and always will deliver innovation, quality and value.

Now, as always, RCA is made for moments.

# Nipper’s story stretches back to England in the late 1800’s. Scenic artist Francis Barraud of London saw his little dog, Nipper, sitting attentively in front of the talking machine. Barraud was so impressed that he decided to put it on canvas. The alert terrier with an ear cocked to listen to the phonograph was immortalized in a painting that later became the RCA Victor trademark. The image became the successful trademark of the Victor and HMV record labels, HMV music stores and RCA.

The iconic image of Nipper looking into a phonograph became an international symbol of quality and excellence. Nipper lives on through the brand names and has even appeared in ads on television with his “son”—a puppy named Chipper who was added to the RCA family in 1991.

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The RCA Brand | RCA