RCA Roku TVs Available Now
RCA Roku TVs Available Online and In-Store Today;
50", 43" and 32" HD models available, starting at $249.99
LOS ANGELES - August 10, 2017 - RCA, the iconic brand and long-time symbol of American ingenuity, announced its new line of smart TVs running the Roku® OS are available today. The RCA Roku TVs are available online and in-store in the U.S. Prices begin at $249.99.
The line includes a 50” HD model (1920 x 1080) for $499 MSRP, 43” HD model (1920 x 1080) for $379.99 MSRP and 32” model (1366 x 768) for $249.99 MSRP.
The new RCA Roku TVs leverage the Roku TV™ platform to provide RCA customers with an easy-to-use smart TV interface, which features favorite streaming channels alongside other entertainment options like cable boxes, gaming consoles, antennas and other devices. In the U.S. customers have quick access to more than 5,000 channels and 500,000 movies and TV episodes as well as fast and easy Roku search, which offers an unbiased look across 300+ streaming channels to find movies and TV shows with results ranked by price.
The new line is on sale at Walmart.com and Amazon.com today. The TVs are also available for purchase in-store at BJ’s and Brand Smart, as well as at ABC Appliances, Bi Mart, Cowboy Maloney, Evine and Shopko.
“We are excited to make our mark once again on the TV landscape,” said Claire Villeneuve, head of trademark licensing for Technicolor, which owns the RCA Brand. “TV viewing habits are changing and streaming is becoming the norm. RCA’s partnership with Roku allows us to offer our customers a fantastic, yet affordable smart TV with amazing content choices, on one of the most robust smart TV platforms available.”
“By aligning with Roku, we’re offering consumers the affordable innovation they've come to expect from the RCA brand and we see this partnership as helping RCA to once again make an impact in the U.S. TV marketplace,” said Aaron Herzog, President of Display-Vu, an affiliate of Curtis International Ltd., which manufactures the RCA brand TVs.
RCA Roku TVs include a TV tuner input to receive over-the-air TV channels and feature the ability to create a Favorites Channel list. The Live TV Pause feature even allows consumers to conveniently pause live broadcasts.
The RCA Roku TV comes with an easy-to-use remote featuring channel shortcut buttons to get to content quickly. The free Roku mobile app turns iOS® or Android™ mobile devices into a streaming companion and features remote functionality, voice search, private listening, a keyboard, the ability to share videos, music and photos to the TV and an easy way to find What’s On via a hand-picked selection of movies and TV shows available to rent, buy or watch for free..
"At Roku, we pride ourselves on our simple UI, providing a vast content library and easy ways for TV lovers to find and discover entertainment,” said Chas Smith, general manager of Roku TV & players. “RCA has been associated with American innovation for almost a century and we believe consumers will enjoy the RCA Roku TV experience.”
RCA is one of the most recognized names in the electronics industry, delivering innovative and reliable technology that has been entertaining families for over 90 years. Consumers throughout the world depend on the RCA brand to provide products and services that feature the latest technology and design, are easy to use, and deliver the highest value and longevity. It's no wonder why generations of families continue to rely on the RCA brand for their home entertainment and lifestyle. RCA is a global trademark administered by RCA Trademark Management SAS of Technicolor SA. Learn more at rca.com. RCA Televisions are manufactured and distributed in USA and Canada by Display-Vu Corp. an affiliate of Curtis International Ltd.
About Curtis International Ltd.
Curtis International Ltd has been manufacturing and distributing consumer electronics including full line of televisions and audio and various other consumer electronic products throughout Canada and USA for more than 30 years. Capturing significant market share in many of the categories it distributes by offering best value in a quality product. Its products are currently sold in all channels of distribution by most major retailers.
About Roku, Inc.
Roku pioneered streaming for the TV and aspires to power every TV in the world. As of the end of June 2017, Roku OS powered TV streaming for 15+ million monthly active accounts which streamed nearly 7 billion hours of video and music in the first half of 2017. Roku is known for streaming innovation and high customer engagement, offering content providers and video advertisers the best way to reach streaming audiences. Roku streaming players and Roku TV models are available in 10 countries through direct retail sales and licensing arrangements with TV OEMs and service operators. The company was founded by Anthony Wood, inventor of the DVR. Roku is privately held and headquartered in Los Gatos, Calif. U.S.
Roku is a registered trademark and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries.