RCA to Celebrate Its Centennial Anniversary at CES 2020

A Special Birthday Bash Highlighting “100 Years Of Magic”

RCA, the iconic brand known for its groundbreaking technological advances over the last century, announced today its plans to celebrate the company’s centennial anniversary at the Consumer Electronics Showcase (CES) in Las Vegas in January 2020. Having kicked off a calendar of activities at CES 2019 to commemorate the brand’s long-time commitment to American ingenuity, RCA has spent the last several months showcasing its decorated history as a trailblazer in the industry. The consumer electronics brand celebrated its official 100th birthday on October 17 and will host a special birthday bash on Wednesday, January 8, in the RCA CES booth, #12420 in the East Tech Wing, Central Hall to commemorate the milestone.


RCA’s in-booth centennial birthday party will be part of the brand’s ongoing celebrations to promote its “100 Year of Magic” campaign, created to highlight its numerous innovations including the launch of the first microphones, consumer radios, and televisions. Throughout 2019, RCA worked with retailers to display custom anniversary-themed packaging and launched a handful of new products including unlocked smartphones and sleek tablets. The brand also partnered with internationally renowned and three-time Grammy® Award-winning a cappella group Pentatonix (PTX) to continue bringing “Magic Moments” to consumers across the country. Towards the end of the summer, RCA developed a year-long #WinNipper sweepstakes that it will continue to host into 2020 where fans can win items each week.


“We’ve spent the better part of a year celebrating our brand’s centennial anniversary in the consumer electronics industry in various territories around the world” said Claire Villeneuve, head of Trademark Licensing for Technicolor (Owner of RCA Brand). “It’s been incredible looking back on all of the milestones RCA has accomplished and Magic Moments that have been created for our consumers since the brand’s creation in the US 100 years ago.”

The January 8 birthday bash is open to all CES attendees

The January 8 birthday bash is open to all CES attendees who would like to help celebrate RCA’s centennial anniversary. On Wednesday at 3 pm, RCA’s executives will gather in the brand’s booth with its partners for an official ceremony to honor the brand. CES attendees are encouraged to stop by for a slice of custom-made cake, giveaways, and photo opps with RCA’s famous and beloved mascot, Nipper.


Throughout the showcase, RCA’s booth will also display a variety of new products from the brand’s robust lineup of consumer electronics and smart-home/household appliances. Items that will be on display range from 4K TVs, projectors, and antennas, to tablets, soundbars/speakers and smartphones. The brand will also display a new line of smart home products and appliances including smart doorbells, in-home cameras for pets and families and wireless alarm clocks.


A list of RCA products that will be displayed at the CES booths are available below. Hi-res images of the products and videos of RCA’s “100 Years of Magic” campaign including the official logo can be downloaded here. RCA licensees featured in the CES booths include Voxx International, Curtis International LTD, Alco Electronics, and Sonoma.


  • TVs & Antennas
    • RCA 55" Class 4K Ultra HD VirtuosoI Smart LED TV ($929.99) - With the 4K Virtuoso, this UHD LED display offers 4 times the resolution of 1080p and has 4K Color for stunning and life-like images. The built-in WiFi allows users to stream music, movies and TV shows and access countless apps. The operating system lets users record what's on screen, pair with Bluetooth devices, browse the web, and more. (RNSMU5536)
    • RCA 65" Class 4K Ultra HD Roku Smart LED TV ($429.99) - The 65" 4K UHD RCA Roku TVs leverage the Roku platform and run the Roku operating system to provide RCA customers with an easy-to-use smart TV. Customers have quick access to more than 5,000 channels and 500,000+ movies and TV episodes as well as fast and easy Roku search, which offers an unbiased look across 500+ streaming channels to find movies and TV shows with results ranked by price. (RTRU6527)
    • RCA Ultra-Thin Multi-Directional Amplified Indoor Antenna ($39.88) - Consumers can enjoy content for free with this ultra-thin, multi-directional antenna. With no monthly fees, subscriptions or contracts, consumers receive the highest-quality HDTV network programming without the hassle of paying for cable. The antenna’s 360-degree multi-directional design and Ultra-thin profile seamlessly blends with any decor and eliminates the need for constant adjustments. (ANT3ME)
  • Speakers & Soundbars
    • RCA 37″ Home Theater Soundbar with Wireless Subwoofer and Bluetooth ($89.99) - From binging TV shows or listening to music, the RCA's 37″ Home Theater Soundbar with a Wireless Subwoofer provides a crisp and clear sound for consumers. The soundbar features a sleek, streamlined aesthetic that blends seamlessly with most home theater and room decor. (RTS7113WS)
    • RCA Sedona Rechargeable Wireless Outdoor Speaker with Flame Lighting - ($99.99) - Consumers can play music wirelessly from smartphones or tablets with this RCA Sedona Rechargeable Wireless Outdoor speaker. Available in summer 2020, the speaker features three unique flame effects, 20 watts of sound from a two-way system and a dual enhanced bass radiator. (AWSF6RBK)
  • Tablets & Smartphones
    • RCA 11 Delta Pro Tablet with Detachable Keyboard ($119.99) - The RCA 11 Delta Pro is a  2-in-1 tablet that features a detachable keyboard, an 11.6-inch HD screen, and an impressive 1.3GHz quad-core processor. With the tablet’s Android 9.0 Pie operating system and 32GB flash storage memory, users can compose emails, stream music, and TV shows, navigate the Web, and play their favorite games with ease. (RCT6613W23PH6)
    • RCA G2 Unlocked Smartphone ($99.99) - The unlocked, dual SIM 4G LTE G2 Smartphone features a 5.5” multi-touch HD screen, and is powered by a 2,500 mAh Battery. The smartphone’s built-in Android Pie 9.0 provides users with easier access to their favorite content by offering a simpler, more personal, and helpful operating system. The G2 also provides plenty of storage, with 3GB of RAM and 32GB of storage space, which can be extended up to 128GB with a memory card. (B07WSGX9WX)
    • RCA Reno Smartphone (Price TBD) - Available in Q1 of 2020, the RCA Reno is the newest smartphone from the brand, featuring 9.0 Pie Go with 1GB of ROM and 16GB of memory. With a 5.0" HD screen and an MTK Quad-Core, the phone has single-SIM or dual-SIM capabilities and a front and back camera. The RCA Reno has a longer battery life and a powerful charger, with accessories including a headset, earphones, a travel charger, USB cable, screen protector, and a protective case/cover. The smartphone is available in blue, gold, white and silver. (RCA50HYD503)
  • Smart Home Products
    • RCA Qi Charging Clock with Wood Texture ($27.99) - Available in Summer 2020, The RCA Qi Charging Clock with Wood Texture is a 5-watt wireless phone-charging alarm clock with elegant dark textured finish and rounded edges. With date, time and temperature display capabilities, the clock can set 3 alarms and is sound activated to display options. (RCQ500BKA)


For more information on RCA and its robust lineup of consumer electronics, visit www.rca.com or check out the brand’s Facebook, Twitter, and Instagram pages.

Press contact

Thatcher+Co (on behalf of RCA)

Edna Campos


(347) 994-4788



RCA/Technicolor, Head of operation

Claire Villeneuve





RCA is one of the most recognized names in the electronics industry, delivering innovative and reliable technology that has been entertaining families for almost 100 years. Consumers throughout the world depend on the RCA brand to provide products and services that feature the latest technology and design, are easy to use, and deliver the highest value and longevity. It's no wonder why generations of families continue to rely on the RCA brand for their home entertainment and lifestyle. RCA is a global trademark of Technicolor SA. Learn more at www.rca.com.